Without question, music and fashion go hand and hand. Musicians are collaborating on a regular basis with established fashion houses around the world – Rihanna and River Island, Kanye West and Louis Vuitton, Beyonce and H&M and to many more to list. The unique fusion of art and creativity is what the best collaborations are made of, and the ones that withstand scrutiny and the test of time.
A new collaboration out of JA sees dancehall sensation I-Octane and RepJa teaming up to launch a t-shirt line. RepJa is known for dancehall inspired clothing have spent years building what started out as a small company into a global fashion house. Authentically showcasing Jamaica and its culture in their unique designs, the company has definitely made its mark in both the local and international fashion industry. The creative team of three is made up of Omar Thomas, Andre Allen and Prince Graham, all hailing from Jamaica. I-Octane is known for integrating positive and socially conscious subject matter into his music. His brand manager Paul Parris had this to say about the collaboration in a press release:
“In the hip hop world, artists and brands are constantly collaborating, however I noticed it was lacking in the reggae community. I felt it was time for us, as leaders of the new Caribbean diaspora here in the States, to initiate these concepts in an authentic way”
The shirt officially launched on June 15th, 2013 at Base Kingston store. I-Octane and Toronto’s own, Kardinal Offishall, were there to meet and greet fans and shoppers. Kardinal has “repped JA” since 2010 when he was featured on the RepJa riddim…